Yemi Alade is easily one of the hardest working artistes in our music industry. Following the success of her Mama Africa era – which came with an acclaimed LP, a stellar EP and a world tour – Yemi’s upcoming era is off to an exciting start.
With no interest in giving herself a break, Yemi just released the music video for “Knack Am”, the lead single off her upcoming third studio album, Black Magic.
Produced by DJ Coublon (Kiss Daniel’s “Woju”, Tekno’s “Duro”), the highlife “Knack Am” is familiar enough to satiate Yemi Alade’s most loyal fans and fresh enough to successfully usher in a brand new era for the singer.
The music video for “Knack Am”, which was directed by Clarence Peters, isn’t as high-concept as most of Yemi’s older videos, but it’s beautifully shot with some really cool choreography – and that’s enough for us.
Although details regarding the album’s tracklist, collaborations and producers remain unknown, Yemi has confirmed that Black Magic will be released in October – and if the songs are anything like “Knack Am” then we are in for a treat.
Watch the video for “Knack Am” below: