David Adeleke makes a bold statement as regards the ‘pon pon’ sound which was the template for making a hit song last year.
It would go down in history that DMW honcho Davido is one of the biggest beneficiaries of the Ghanaian influenced rhythm which we now know as ‘pon pon’ sound. The music star had a series of hit songs which was woven around the ‘pon pon’ sound template such as; ‘IF’, ‘Fall’, ‘Fia’ etc.
During an interview with Moet Abebe of Soundcity Radio 98.5 FM, the ‘Assurance’ crooner revealed that although a lot artists claim the sort of invented the ‘pon pon’ thing, he is surely the first artist to have made at least $1 million off that sound.
When asked if he made the sound popular, Davido said: “I mean, I was the first to make a million dollars off it.”
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As the interview progressed Davido revealed that his music imprint was working on a collaborative album which would feature everyone on the label. He also added that the unnamed album would be released in June.
Lastly, a collabo should be expected between himself and one third of the Migos Quavo.
‘Pon Pon’, a sound embraced by Tekno, Runtown, and Mr Eazi, gained prominence in the ever-evolving Nigerian music scene in 2017.
Characterised by soft synths, ‘pon pon’ gets its influence from hiplife, Afrobeats and Afro-pop.
In 2017, Davido threw a subliminal shot believed to be directed at Wizkid, urging him to embrace the new wave.
“Nah pon pon sound they reign now oo!! No Jonze, all other sounds nah the least for now,” he had said on Snapchat about a month before the release of Wikid’s ‘Sounds From The Other Side’ EP.
The pair has since settled their differences, and featured in each other’s end of year concert.
Davido was asked about a possible collaboration with Wizkid during the SoundCity FM interview and he said: “I feel like if it will happen, it will happen naturally.
“If we plan it, we might not do our best. Whenever the time is right, it will happen.”
When queried on the lack of female presence in his burgeoning Davido Music Worldwide (DMW) record label, he said: “If there was a female, we will be too overprotective.”
Davido won three plaques at the recent Headies awards.