The African Fashion Fund has collaborated with the Parsons School of Design in New York to launch the African Fashion Fund and the AFF incubator program which is aimed at empowering African designers on the African continent at the Moveinpick Ambassador Hotel in Accra yesterday.
This is to help transform and promote African fashion designers and make their work appealing on the global stage.
The founder of the African Fashion Fund, Roberta Annan, in the stakeholder meeting organized by Empire entertainment explained what motivated her to embark on the initiative, saying she started the African Fashion Fund in 2014 after she was approached by numerous fashion designers asking for her support to push their work. “ I want to do something now. A lot of designers are approaching me because they’ve been given visibility in the magazines and they’re trying to do more but there are so many challenges”, she said in a conversation with a friend which led to the establishment of the Fund.
She went further to say the initiative kick started in Nigeria and has seen tremendous success since some alumni of the program namely Kenneth Ize, Lanre Da Silva, Ituen Basi and Ogochukwu Akabogo all from Nigeria have seen success on global stages. She added that it was time to bring the dream home and help Ghanaian fashion designers get global recognition since she is Ghanaian and loves Ghana.
In explaining how the program will roll out, she said the AFF, together with the Passons School of Design will establish the incubator program which will educate and nurture these designers into becoming global brands. She added that the program will go through a series of stages which will last for a period of 6-14 months after which the fashion designers can pass out.
Brendan McCarthy, a faculty member at the Passons School of Design in New York entreated the youth to seek diverse approaches at success, saying he started in finance and architecture but has ended up in fashion. Touching on what the school will do to help fashion designers, he said they will provide expert trainers who will provide education to help designers think critically during the incubator period to help them expand.
The Deputy Minister for Education, Barbara Ayisi Archer commended the founder of the AFF and the CEO of EMPIRE ENTERTAINMENT, Bola Ray who was also in attendance for their tireless efforts at empowering entrepreneurship among the youth. She added that the youth should consider engaging in entrepreneurship programs since it pays off.
ABOUT THE AFRICAN FASHION FUND (AFF)
African Fashion Fund (AFF) is a non-governmental organization established in 2014 to empower fashion designers from Africa to succeed in the global fashion industry. The AFF provides educational opportunities to fashion designers and nurtures, transforms and promotes their brand to make it appealing on the global stage. The incubator mentorship program, which is in partnership with the Passons School of Design in New York aims at providing education to these fashion designers in various stages such within a period of 6 to 12 months after which they pass out successfully and receive certificates and network opportunities with top-notch global fashion designers.
By Ransford Oteng / Gh Links