Michael Essien Has Signed A $500,000 Endorsement Deal With Adidas

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Michael Essien Has Signed A $500,000 Endorsement Deal With Adidas

According to Ghana Soccernet, the endorsement deal, which is worth $500,000, makes Essien the face of Adidas in Indonesia. It’s expected that this deal will help boost Adidas sales in Asia. And this is already happening as Welliam Lauw, Manager of Brand Communications and Sports Marketing for Adidas in Indonesia, has revealed that their products’ sales are booming in Indonesia.

 As part of his responsibilities to Adidas, 34-year-old Essien will continue in his position as a judge on the Indonesian Tango League, a worldwide tournament set up by Adidas to determine and reward the best players.

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