The maiden edition of the National life insurance sales came off at the esteemed Kempinski Hotel on the 27th of May.
The colorful event which had many dignitaries present also saw the presence of several media men gracing the event.
The theme of the event was: Insuring lives in Ghana; challenges and opportunities.
He started off by welcoming and then thanking all that were present. He then went on to talk about the current state of life insurance and how, “tomorrow is not promised”.
Later on during a keynote presentation, the Chief Operating Officer of Enterprise Group, Mr. C.C Bruce, Jnr. took the floor. He spoke at length and touched on several sensitive issues in the Insurance Industry. Among other things, he reiterated the well-known saying that, ‘life insurance is sold and not bought.’ Mr. C.C. Bruce Jnr. also went on to talk about what he termed as the multi-channel distribution of life insurance.
The event served as a teaching and discussion forum. Everyone present agreed that life insurance should be needs based. By this, they meant that life insurance should be targeted at a specific need.
Insurance companies were also urged to listen attentively to customers. The repercussion to not doing so was simply put: listen or perish. If you do not listen, your competitor will listen.
Panelists from top insurance firms in Ghana also shared their views on diverse topics including Low life insurance patronage: practical challenged; pragmatic solutions, the role of modern technology in life insurance selling, and Increased insurance penetration: is micro-insurance the way to go?
Interestingly, the Country Manager of BIMA, Mr. Russel Haresign said that Ghanaians actually love Life Insurance policies, and to back his claim, he pointed to the statistics that say that in 2010 only 4% of Ghanaians had life insurance. That figure has risen significantly to 28% in 2015. Also, he said that BIMA did not have as many policy holders across the world like they do in Ghana.
Hopefully, this would not be the last National Life Insurance Sales event.
By :Fiifi Odoi/Gh Links